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The Significance Of The Symbolism In The Chiodo Corporation Logo

January 1st, 2020

The re-design of the Chiodo Corporation Logo is almost a magical visual illusion. At a certain angle, with a certain colour or background, some see the letter C. A letter that signifies receptiveness and openness. Some see the waning moon. Universally the moon represents the rhythm of time as it embodies the cycle with the phases symbolising immortality, enlightenment and eternity. Some see a circle. A shape that signifies totality, perfection, the self, the infinite, eternity, and timelessness.

All of these symbols under the same eternal sky imply an idea of movement, a cycle of time, the perpetual motion of everything that moves, the planets’ journey around the sun, the orbit of the moon. A new creation of ideas. New ways of thinking. New ways of doing things. Understanding the true impact of our actions, thoughts and choices on the earth and on humanity is the beginning of the journey. Everything we do has a ripple effect. Change is far-reaching like the ocean that covers most of the earth’s surface. A pebble that is thrown into the water on one side of the ocean, the ripples can create great waves on the other side.

From a construction, building and sustainable design focus, we wish to embrace on a larger scale the practice of increasing the efficiency with which buildings and building sites use energy, water, materials, natural resources and of reducing impacts on human health and environmental impact for the entire lifecycle of a building. These are concepts that extend beyond the walls of buildings as it involves the earth, her resources, humans, communities, a wider larger, deeper more intricate web where we can actively restore a balance.

At Chiodo Corporation we are embracing a new way forward in the global property industry by integrating the unique environmental, social and economic principles of each development and cultural region. We recognise the changing landscape of property development acknowledging the environmental issues we are facing and looks ahead to the conscious living movement to design spaces that are adaptable and built on the principles of sustainable building practices, integrating with the natural surrounds, being technologically advanced and supporting local communities. We are dedicated to creating memorable spaces that show a strong commitment to the environment and deliver the highest standards within the industry. We believe properties need to be functional, meaningful, create a lasting experience and possess integrity with respect for the earth’s resources and social consciousness.

We would like to help protect and rekindle a sense of belonging, a sense of unity, a sense of respect, a sense of responsibility. With knowledge and the power to change, we can actually co-exist, adapt, cherish, nurture, respect and love the Earth in its entirety. The earth provides and springs forth life. Plants, Trees, Forests, Rainforests. Our life depends on them. Plants inspire wonder and there is great wisdom in each seed. Each seed contains hope, each seed contains life, each seed contains potential, and each seed contains change.

The C, the circle, the moon as a symbol in our shared global skies, will always be there to remind us to connect to the earth and each other through positive impact decisions and new ways of doing things in our industries.

“Another world is not only possible, she is on her way. On a quiet day, I can hear her breathing.”
― Arundhati Roy

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